|Turtle Tanks has structured expansion capital through the creation of ONE MILLION DOLLARS OF RRSP ELGIBLE SHARES . This capital allows us to expand operations to service the Canadian market while licencing our production technology to companies outside of Canada.
Please direct investment inquiries to: Jim Ripley.
Background Investor Info
Turtle Tanks has a unique sustainable competitive advantage due to our proprietary manufacturing process and the specific features of our product design. Turtle Tanks qualifies as a paradigm shifting technology; you can see some other samples of this construction product phenomenon below. Note how long it takes products to go from creation to public acceptance.
Gypsum Wallboard: Developed in 1892 accepted by the general public in 1965 (73 years)
Tilt-Up Construction: Developed in 1908 Ongoing
Insulated Concrete Forms: Developed in 1962 Ongoing
Fabric Forms: Developed 1991 Ongoing
In a quick summary, a product does not meet public acceptance until all aspects of the product stabilize, and there are many: design, manufacture, strategic manufacturing locations, distribution model, dealer model.
In light of CONSTRUCTION PRODUCTS, and the hierarchy of decision making, there is an interesting "flip" in that the least informed has the greatest decision making power. For instance, the homeowner will be the one that gains the most benefit by making a good product choice and yet with standard marketing of Home Improvement products, their house would be long built before they would become aware of the features and benefits of products that they should have used in the construction of their home. When all of this is considered, it is little wonder why so many Home Improvement products seem to take forever to get on the shelf.
There are two strategies that may speed up the acceptance of a new Home Improvement product.
Build it and they will Buy
There is a marketing phenomenon called "accumulation" and it works like this. If you put together a large inventory of anything: a pile of oranges, a lot of cars, stacks of books, a parking lot of recreational vehicles, the prospective buyer will have a subliminal urge to possess one of the many. It is just human nature. The downside to this approach is "scary inventory."
Sell it and then Build it
Marketing is just a numbers game. You tell x amount of people that product z is available and y amount of people will buy. This approach has a lot of upside: no scary inventory, confirmed sales. The only problem here is in timing: If the ramp up time for marketing is delayed for any reason and the sales come in late for any reason; the challenges for ramping up for production to meet promised delivery schedules may be insurmountable. It is difficult to recover from this mistake. (We know)
So what's the best Approach?
As a problem solver I have generally found that a "hybrid solution" is the best and in this case I also believe it is the answer. Looking way into the future it is unlikely that containment structures will be anything but spheroid. The rising costs of energy and diminishing resources will push this geometric design to the top of the list for any storage application. Currently there has been many applications such as churches, schools, and industrial tanks that have used large scale monolithic dome technology; Turtle Tanks is not alone. The key is "connecting with the customer" at just the right time.
For more information please see GREEN CHIP INVESTMENTS.